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5 Steps to Getting Started with Real Estate Photography

If you have a camera and a computer, you’re ready to start your own real estate photography business! Here are 5 steps that can get you started with your business.
Step 1: Research your Market
Depending on where you live, you may be able to take photos directly for the owner of a ‘for sale by owner’ property, or you may also be able to take photos for a local real estate agency. Do a search for “Real Estate in <Your city and state>” (for example, if you lived in Chicago, search for “Real estate in Chicago, IL.”) See what comes up and take a look at your competition. You can see where you might be able to find your niche. Maybe it’s commercial real estate, single family homes, or apartment complexes that you want to target.
Step 2: Practice the art
Get out there! Imagine you’re trying to sell your own house or apartment and try taking photos. Go to your friends houses or neighbors and do the same. Compare the photos to those you see online, and try to emulate the photos that you would buy. Try taking photos at different times of the day, and especially focus on the first hour after sunrise and the last hour before sunset – though it also depends on what direction the house is facing. Get feedback from friends and family and ask them to pretend they’re shopping for a house. Would the photos you took entice them to come to an open house?
Step 3: Reach out to people you know
In order to find your first customers, you should start with friends and family and tell them about your new venture. See if they have contacts that are trying to sell/rent any property. Start with lower rates to try and get your foot in the door and build up a portfolio.
Step 4: Market yourself proactively
Try advertising on Craigslist for free. Create your own website to promote your business and feature your portfolio. Search for local interest groups or forums related to your niche. Maybe your local newspaper has a real estate section on their website.
Step 5: Network Like Crazy
You will start small, but think big. Every contact you make can lead you to a potential customer. Be on the look out in your area for For Sale signs. See if the photography is lacking and offer your services. Use social networking tools such as LinkedIn, Facebook and Twitter to stay in touch with friends and potential customers.

November 16, 2009   No Comments

How to Make Money by Selling Photos on Microstock Photography Sites Part 2

If you’re looking to make money with photography, you’re in the right place. This is the second post of a series on how to make money with microstock sites. If you haven’t yet, be sure to check out: How to Make Money by Selling Photos on Microstock Photography Sites Part 1.

People like people

Other types of images that are high in demand at stock photo sites is of people. The thing to remember is that microstock sites will require you to submit a model release form for any images with people in them, so be sure to obtain a form from your models before you submit any photos of people to stock photo sites. Photos of people doing business, or dressed in corporate style clothing can be quite valuable. Whether they’re standing together and just posing (but clearly in a business environment), or in action giving presentations, running meetings, working collaboratively, etc. These photos can be highly sought after by businesses and corporate customers.

Use the seasons to you advantage

Seasonal images can also be great for stock photo sites, as business will need photos for seasonal advertisements and sales. Just think of what the stereotypical images of winter, spring, summer and fall. If you have snow in your area, take photos of people (especially kids) playing in the snow, or of just different objects in the snow – use your imagination. For spring, flowers, rainbows, plants, gardening, cleaning, etc are all types of photos you could take. In summer, the beach, barbecues, swimming, tanning, hiking, or any other summer activity would be great to photograph. And in the fall, the leaves changing colors, people raking, harvest photos of veggies, could be good candidates. Also think about holidays and structure your photos around Valentine’s Day, Labor Day, Halloweeen, Thanksgiving and Christmas – what kind of photos could businesses use for those holidays?

What sites to use

There are a variety of sites and I’ll just list a few here. I’d recommend you start with these sites, but also feel free to conduct your own searches and see what works best for you. Shutterstock.com is pretty popular, and the way it works is that people pay for subscriptions to download up to 25 photos a day. Because of the mass quantities of photos, photographers usually only make about 25 cents each time your photo is downloaded. But it is easy to use this site, and if you have lots of photos you can submit them and over time you’ll get more and more downloads! Istockphoto.com is another good site. You have a chance to earn more money per photo, in the range of $1 to $10 or more each time your image is sold. Additionally, the more photos you upload and customers download your photos, the higher % commission you will get paid per photo. Other sites include canstockphoto.comfotolia.com, and bigstockphoto.com. Good luck submitting to microstock photo sites!

September 29, 2009   1 Comment

How to Make Money by Selling Photos on Microstock Photography Sites Part 1:

Want to learn how to make money with your camera?

You don’t need a real fancy camera or lots of expensive gear. In fact, I’ve even sold photos on microstock sites with my little point and shoot, and even with my iPhone! What’s the secret? Well, you have to know the different types of photos that people will buy on microstock sites, and it might not be what you think. If you’re anything like me, you probably take mostly photos of yourself, your friends, maybe some landscapes or flowers. But these aren’t the types of images that people are willing to pay for on a microstock website.

If I was running a business, what photos would I PAY for?

Put yourself in the shoes of someone who is willing to BUY photos from a website and what would you get? Well, most people who will buy photos are running some kind of business and want to buy photos to make a profit. One example would be someone who is running a restaurant or food-related site. They want to post photos of specific food, say tiramisu, but they don’t have any photos handy to use. They might be able to find some free photos, but those are usually pretty low in quality. So instead, they turn to a microstock site and look for a photo of tiramisu that they think will help them make money.

Take photos of specific objects

Food is one specific example of photos that can sell, but in general, photos of products (though not with brand names) are good candidates for acceptance by microstock sites. Be sure to place the objects against a clean background and isolate them from any other objects that would disturb the image. A white background is usually preferable. Even if you don’t have your own photo studio, you might try using natural diffused light from a window, filtered with a translucent curtain, shower curtain or something else to diffuse the light. You can use a white sheet or white butcher paper in the background. Remember, you can always clean up the image some in Photoshop.

Check out part two of this series:  How to Make Money by Selling Photos on Microstock Photography Sites Part 2.

September 25, 2009   1 Comment